One IDEA can change his life

A video shared on YouTube purports to show a man in his underwear rubbing a nest of fire ants on his privates -- to predictable results.

The video, posted to YouTube by TomoNews Today, purports to show a man in Rayong, Thailand, attempting a "red ants challenge" by stripping down to his underwear and having a friend rub a branch bearing a fire ant nest on his genitals.

The man appears to quickly regret the decision and shouts for his friends to help him. The other men spray him with water and help brush the ants from his body, but he appears to still be in pain at the end of the video.