Mr. Hiroyuki Suzuki, CEO and MD, India Yamaha Motor Pvt. Ltd stated that the company is planning to develop one of India's cheapest motorcycles. It is to be priced at under Rs.28,000(USD $500) for India and other developing markets, say reports.
The bike would be produced in India which is also going to be its base for exports. The move comes barely a week after its arch rival Honda launched its cheapest bike yet in India, the Dream Yuga.
At present, YamahaĆ¢€™s cheapest bike is the 110cc Crux priced at Rs 40,800(OTR, Pune), which is also sold in India and China. The new bike will take on the likes of the Hero MotoCorp CD Dawn and Bajaj Platina and Boxer, added reports.
Mr. Suzuki stated, "We are considering a new low cost export model priced at 30,000 INR for the African market. This we feel is a viable price as the African market demands a product which not just performs well but is also competitively priced. We are working towards delivering such product."
Even with the likes of 1000cc, 600cc and 250cc bikes showcasing their presence in the market, it's the commuter bike masses that are deciding the fates of the firms' success in the market.