Celebrities fear to Act Advertisements

                 

A case was lodged against Nestle India at an Uttar Pradesh court on Saturday over the safety standards of its Maggi noodles, and another against actors Amitabh Bachchan, Preity Zinta and Madhuri Dixit for featuring in the brand's allegedly misleading advertisements.

The district administration lodged the case against Nestle in a court in Barabanki, 50km from here, after state food inspectors had seized and tested Maggi samples from a local store.

A local lawyer lodged a separate case against the actors for promoting the product as healthy. The Food Safety and Standards Act of India, 2006, stipulates a Rs 10-lakh fine for participating in misleading ads, sources said.

Barabanki food safety officer V.K. Pandey said that tests had revealed monosodium glutamate and lead beyond permissible limits in the seized samples. He said that officials of companies selling unsafe food could be jailed for six months under the 2006 act.

Nestle had not issued any statement till last evening.

Apart from Nestle India, the accused in the first case include the company's Nangal Kalan Industrial Area unit at Haroli in Himachal Pradesh; an Easy Day store in Barabanki; the Delhi-based parent firm Easy Day and its FMCG (fast-moving consumer goods) managers Mohan Gupta and Shabab Alam.

About 10 days ago, state food inspectors had ordered Nestle to recall from shops countrywide the particular batch of Maggi from which the samples had been tested.

A Nestle spokesperson had said the packets from the batch, dating to March 2014, had either been consumed or were past the sell-by date.

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100mb Speed Internet Connection just Rs.100/- Only

Andhra Pradesh government, led by tech-savvy Chief Minister Chandrababu Naidu, plans to provide broadband connections with peak speed of 15 Mbps to twelve million households for as low as Rs 150/month in the first stage of its about Rs 5,000-crore optical fibre project.



The state government has asked the Centre to provide its share of funds from ongoing National Optical Fibre Project that aims to connect 2.5 lakh gram panchayats across the nation by December 2016.

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Hero Electric launches E-Cycles in India at Rs 19,290

Placing its bets on the growth of electric two-wheeler industry in the coming year, Hero Electric on Wednesday launched two new e-cycles Avior AFX and Avior AMX, prices at Rs 18,990 and Rs 19,290 (on-road Delhi), respectively.

The products will initially go on sale across the five meter cities and will be launched in tier 2 and tier 3 cities, gradually.

Talking to reporters, Hero Eco Group Managing Director Naveen Munjal said, “The product is primarily targeted largely towards working corporates, young professionals and the youth.”

He added the company is looking at sensitising a large urban population across all the metro cities to adopt these e-cycles as an alternate mode of transportation for commuting quick distance.

The products are primarily targeted at the young working class of the corporate houses, who love to reach their office from their nearby home in an eco-friendly way.”

The e-cycles are powered with 6 speed gears and maximum riding speed of 25 km/hr. It comes with alloy wheels and the maximum battery charge time is about 5-6 hours.

The electric vehicles market, Munjal said has shrunk to 25,000 units a year, from about 80,000 units two years back mainly due to factors such as withdrawal of government subsidies on electric vehicle, depreciation of rupee against the dollar and lack of network expansion.

However, he expressed hope that with the introduction on new policy on electric vehicle will give a much needed push to the sector.

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